Information Which We Collect
We collect two types of information from you: (i) information that you knowingly and voluntarily supply to us (e.g., through a registration process, sign-ups, or other interaction with the Site); and (ii) information that is derived through automated tracking mechanisms.
Information Collected Using Cookies and Other Web Technologies
Like many websites, our Site may use "cookies" or other similar tracking technologies to collect information which will help us to improve the quality of our services and to make it easier for you to navigate the Site. This information typically includes your IP address, the address of the web page you were visiting when you accessed the Site, the name of your operating system (such as Windows or Macintosh), the name and version of your browser (e.g., Internet Explorer, Firefox), pages navigated during your visit to the Site, and the date and time of your visit, among other things. Although most web browsers automatically accept cookies, most computers allow you to change your browser setting to prevent acceptance of cookies. You may set most browsers to notify you if you receive a cookie or you may choose to block cookies with your browser. Please note that if you choose to erase or block your cookies, certain features or parts of the Site may not work properly.
How We Use Your Information
We use the information that we collect from you to improve our Site, our services, and your experience with our Site and services. For example, we would use your information for any of the following purposes:
- to respond to your queries and requests;
- to assist you with managing your account and passwords;
- for security, credit card or fraud prevention purposes;
- to process applications submitted by you and communicate with you about transactions you have requested;
- to undertake, with your consent, any other promotional activities such as providing information about special events, blogs, and chats;
- to communicate with you about our products and services, and other information related to our business that may be of interest to you;
- for internal marketing analysis, such as identification of trends;
- to provide you with effective customer service and/or technical support; or
- to improve the design of our Site.
We may supplement the information that you provide to us with other information that we receive from third parties. We do this for marketing purposes in order to provide the most appropriate products and services to meet your needs.
We may transfer, sell or assign your personally identifiable information to any entity to which we divest all or a portion of our business (for example, in connection with our sale of a brand), to the extent that you provided such information to the specific portion of our business (or brand) that is being divested, or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.
Please note that we will release your personal information if required to do so by law, or by search warrant, subpoena or court order to comply with legal requirements, cooperate with law enforcement, prevent fraud and other crimes, and protect legal rights. There are circumstances in which we may share the personal information in our databases with unrelated third parties. For example, we may disclose the personal information we collect on this Site without notifying you when we, in good faith, believe disclosure is appropriate to comply with the law or a regulatory requirement; to comply with a subpoena or court order; to cooperate with law enforcement or other governmental investigations (without necessarily requiring the law enforcement or government agency requesting the information to formally serve us with a subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce a contract; to protect the legal rights, property or safety of Sumner, our affiliates, and their employees and agents, other users or the public in general or to protect your vital interests. We also reserve the right to report to appropriate law enforcement or government agencies any activities that we, in good faith, believe to be unlawful without providing notice to you.
How Long We Retain Your Personal Information
We keep personally identifiable information only as long as we need it for the purpose for which it was originally collected (or to which you have subsequently consented) or for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law.
Data Security Commitment
We take reasonable precautions to keep your personally identifiable information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have industry standard measures in place to safeguard and secure information and data we collect through the Site. It is important that you understand, however, that no website or database is completely secure or "hacker proof" and we cannot guarantee security of the information you submit to us. You are responsible for taking personal steps to protect your personally identifiable information against unauthorized disclosure or misuse, for example, by protecting your password from unauthorized use or disclosure.